Sunday, 17 January 2010
Adland and the Futurist
Again drawn from Welcome to Optimism this quote made me think that Adland: Searching for the Meaning of Life on a Branded Planet could have its moments as a read. Although like all ad/creative books probably includes a lot of client bashing
Being put up for review (of an account as the incumbent) is akin to having your spouse announce in front of everyone you know that he or she no longer loves you and for the next several months he or she will be seeing other people -- dozens of smarter, younger, cooler people, many of whom, by the way, you know quite well -- and then having all sorts of kinky, experimental sex with the most interesting and promising of them, probably no more than six, often doing many of the things that you may have once suggested but were never allowed to... (Read more at W+K)
The author, James P. Othmer - also penned the novel, the Futurist. Here's what Amazon/critics have to say:
'This spirited dissection of the contemporary cultural and political zeitgeist is a stylish winner in its own weird right' Publishers Weekly
'A debut novel so slick and seductive, you'll find yourself reaching for your wallet without even knowing what's for sale' LA Weekly
'Othmer has mingled the conceits of the corporate-spy thriller with those of domestic fiction, over-the-top lampoon with moving passages of suburban angst' The Washington Post
'The Futurist is a novel to enjoy right here, right now, before time renders its meticulous name-dropping totally cryptic' The Village Voice.
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