Seems like the world is going crazy for Behavioural Economics, as Advertising & Brand Agencies realises that just building a brand isn't going to help shitty businesses pay there employees. So we have to influence customers to do the things we need, be that for a business or for society. Nudge has lots of good examples and makes you think about Choice Architectures. So when people talk about User Centred Design - stop them and make sure they are weaving some Behavioural stiff in there too.
With regards to the detailed content - you could read this - or go visit a market and watch the traders in action. You'd certainly see BE in action. To many this is good business and common sense.
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